Social Media Management
Crafting an engaging social media presence for a growing local business.
Project Overview
GA SOFTWARE managed the social media presence for a local restaurant chain, focusing on increasing brand awareness, driving customer engagement, and promoting daily specials and events across platforms like Instagram and Facebook.
Challenges
- Low online engagement and brand visibility.
- Inconsistent posting schedule and content quality.
- Difficulty in converting online interest into foot traffic.
Solutions Implemented
- Developed a comprehensive social media content calendar.
- Created high-quality visual content and engaging captions.
- Implemented targeted ad campaigns to reach local audiences.
- Monitored engagement metrics and adjusted strategies weekly.
Results
The campaign led to a **60% increase in social media engagement**, a **35% growth in follower count**, and a noticeable **surge in daily foot traffic** attributed to online promotions. The client reported a significant boost in brand recognition.
